Taking a DIY approach to a DIY website [ + expand for details ] [ - collapse details ]

The industry-first XIAMETER® brand from Dow Corning brings extra convenience and cost-effectiveness for purchasers of standard silicones. To help prospects understand the various benefits of the buying standard silicones from the XIAMETER business model, we created a self-guided interactive tutorial to educate visitors to the site learn about the different ways to buy silicones from Dow Corning, but specifically the advantages of using the XIAMETER website.

Below is a video segment from the Flash-powered tutorial.

Interactive Conversation


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