Brandmuscle is a comprehensive local marketing solution formed by the merger of three leading marketing companies—Centiv, Brand Muscle and Trade One. The new organization had to combine 3 existing websites into 1 seamless portal for all information about the firm.
The site had to creatively highlight the strong technology solution of Brandmuscle and clearly communicate the scale and process for the local affiliate marketing and co-op management that is their core business.
Content from all 3 existing sites was reviewed and adjusted to ensure that it captured a tone that would let companies own local marketing like never before. Redundancies were cut. And the creative from the rebrand was introduced in the new site. The design of the site created an intuitive platform that is easy to navigate and allows the user to quickly and clearly understand the value of working with Brandmuscle.