CONEXPO-CON/AGG presents the ultimate opportunity for construction equipment manufacturers to mingle with industry leaders and influences. That’s why successful business owners and contractors are inundated with gifts and invites leading up to the four-day event, all begging for a moment of their time.
CASE needed a way to break through the clutter and start a meaningful dialogue. So instead of simply giving this pampered audience another possession, we captured their intrigue by giving them an empty display case for something they couldn’t buy – a CASE Tomahawk Trophy. Much like the success and respect this audience worked so hard for, this trophy could only be earned. And for those up to the challenge – more than 70% of recipients were – the first step was a meeting at the show.