CHICAGO, June 7, 2012 – Continuing on its impressive arc during the 2012 awards season, integrated b-to-b marketing agency Slack and Company garnered several Awards of Excellence at the 2012 BMA B2 Awards. The Business Marketing Association (BMA), celebrating 90 years of inspiring business marketing excellence, conducts the annual global competition honoring those who understand the difference between style and substance—and how successfully balancing both creates great work that gets results.

Nearly 800 entrants in this year’s B2 Awards had their most innovative work judged by a network of senior corporate marketers and leading b-to-b agency executives. Competing in a wide array of disciplines and categories ranging from global branding to the latest in new media, entrants were also recognized for targeting key stakeholder audiences and demand drivers—such as employees and sales forces—as well as the traditional mix of customers and prospects.

Winning Awards of Excellence in five categories, Slack and Company even added a Best of Category win for a broadcast radio spot on behalf of its client, Fellowes, Inc.

Recognition of Slack and Company in the B2 Awards included the following accolades:

Broadcast/Satellite Radio Advertising, Single Spot
Client: Fellowes, Inc.
Entry Title: “Shredder Breakdown”
Award: Best of Category

Broadcast/Cable TV Advertising, Single Spot
Client: Fellowes, Inc.
Entry Title: “A Better Way to Shred”
Award: Award of Excellence

Mobile Advertising, Single
Client: Fellowes, Inc.
Entry Title: “Fellowes: Bred to Shred”
Award: Award of Excellence

Other Digital Marketing Tools—Presentations (PowerPoint, Keynote, Flash, PDF)
Client: Dow Corning Corporation/ XIAMETER®
Entry Title: “XIAMETER® Silicones Interactive Conversation”
Award: Award of Excellence

Video—Video Production, Over 5:00
Client: Dow Corning Corporation/ XIAMETER®
Entry Title: “XIAMETER® Silicones: A World of Possibilities”
Award: Award of Excellence

Video—Video Production, Under 2:00
Client: Google
Entry Title: “Welcome to Google Analytics Premium”
Award: Award of Excellence

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