Slack and Company to Be Honored Among Global Elite at International Business AwardsSM
CHICAGO, July 27, 2011 – Chicago b-to-b agency Slack and Company was recently lauded as a multiple Stevie Award Winner and Distinguished Honoree by The International Business Awards. The International Business Awards represent an amalgam of talent and drive, showcasing efforts of the world's elite business marketers performing at the top of their game. The 2011 Stevies drew fierce competition consisting of over 3,000 entries from over 40 nations—with judges employing a rigorous vetting process including two months of preliminaries plus two weeks of final determinations on winners.
Stevie Award entrants competed in over 40 categories from Advertising Campaigns to Apps and Interactive Multimedia. Slack and Company's high average scores, netting at least a 7.0 out of 10 to be included in final judging for entered work, helped propel the agency toward three Stevie Awards and one Distinguished Honoree designation.
The International Stevie Awards celebrates marketing achievements and contributions separating the best and most consistent performers in the global b-to-b industry. For the 2011 edition, Slack and Company was named a Winner for these exemplary efforts:
- Marketing Campaign of the Year: Chemicals
- Client: XIAMETER® from Dow Corning
- Marketing Campaign of the Year: Non-Profit Organizations
- Client: The Partnership at DrugFree.org
- Marketing Campaign of the Year: Food and Beverage
- Client: National Starch Food Innovation
In addition, the agency was named a Distinguished Honoree for:
- Marketing Campaign of the Year: Business Services
- Client: LinkedIn
