35th Annual B2 Awards Nets Slack and Company Top Accolades
CHICAGO, July 15, 2011 – Demonstrating its talent and creative proficiency within the b-to-b space, Slack and Company, the country's premier business-to-business integrated marketing communications agency, was honored at the BMA's 2011 B2 Awards. Judges for the 35th annual edition of the B2s recognized the agency as one of only seven top group category winners on the evening's program. Slack and Company also took home two prestigious Best of Category awards, plus 14 Awards of Excellence.
Over 700 entry submissions were viewed, judged and scored by a network of over 60 senior corporate marketers and leading b-to-b agency executives nationwide. The awards honored business marketers and agencies exhibiting unparalleled excellence in the disciplines of b-to-b marketing. Award entries encompassed varied strategies, tactics and creative output geared toward engaging employees, sales forces, channel partners, government and sometimes, programs with consumer-facing components or goals.
The B2s represent the oldest, largest and most prestigious business-to-business communications awards program in the industry. Created by the Business Marketing Association (BMA), the honors allow business marketers to be recognized by esteemed colleagues and peer networks—and give both national and global audiences better exposure to their dedicated efforts. Slack and Company took home top honors in the following categories:
Best of Group Category
- Direct Response Marketing, Offline
- Client: RedPrairie
Best of Category
- Promotional Incentive Marketing
- Client: Gould Pumps
- Direct Response Marketing, Offline
- Client: RedPrairie
Slack and Company also garnered Awards of Excellence for
each of the following fourteen categories:
- Video Production
- Client: Dow Corning Corporation
- Marketing Activation
- Client: National Starch Food Innovation
- Face-to-Face Marketing
- Client: Gould Pumps
- Direct Response Marketing
- Mailer, Single, Under $25/Unit
- Client: Nuveen Investments
- Agency Promotion
- Client: Slack and Company
- Agency Promotion
- Client: Slack and Company
- B2C2B Marketing
- Client: Gould Pumps
- Web Presence
- Client: National Starch Food Innovation
- Direct Response Marketing
- Client: RedPrairie
- Web Presence
- Client: National Starch Food Innovation
- Print Advertising
- Client: LinkedIn
- Corporate Brand/Identity
- Client: National Starch Food Innovation
- Internal Branding and Communications
- Client: National Starch Food Innovation
- Miscellaneous
- Client: National Starch Food Innovation
