CHICAGO, May 11, 2011 – Slack and Company, the country’s premier business-to-business integrated marketing communications agency, made a huge impression with clients and competitors, as the agency took home a remarkable 12 awards at this year’s annual Tower Awards ceremony. Slack and Company was recognized in no less than eight categories, including Direct Mail, Print Advertising and Social Media/New Media.

"It’s always exciting for our work to be recognized by our industry peers," said Ron Klingensmith, Chief Creative Officer, Slack and Company. "However, first and foremost, it’s about making sure the work achieves and hopefully exceeds the client objectives in generating profitable demand for their products and services. If it doesn’t do that, we’ve failed. With the business-to-business marketing and advertising industry as competitive as it is, to be acknowledged for truly unique and creative work means a great deal to us."

The Business Marketing Association’s (BMA) annual Tower Awards showcase the best of the best in business marketing and advertising. The judging panel is made up of industry peers, as well as corporate marketing professionals. With multiple creative categories, and receiving thousands of entries, the BMA selection committee works to identify and select those entries that go beyond traditional advertising/marketing campaigns. In addition to winning the Print Advertising and Social Media categories, Slack and Company also won the following:

Gold Awards
Video Production: Sales, product or corporate promotions
   Client: LinkedIn
Direct Mail: Campaign with two or more mailings
   Client: National Starch Food Innovation
Social Media/New Media
   Client: National Starch (Corn Products International)
The Client Didn’t Buy It
   Client: Fellowes

Silver Awards
Direct Mail: Campaign with two or more mailings
   Client: Nuveen Investments
Print Ad Campaigns
   Client: National Starch (Corn Products International)
Websites – Less than $25,000
   Client: National Starch Food Innovation
Computer Based Presentations
   Client: National Starch Food Innovation
The Client Didn’t Buy It
   Client: The Partnership at Drugfree.org

Bronze Awards
Promotional Materials – Posters and Calendars
   Client: National Starch (Corn Products International)
Agency Promotion Material
   Client: Slack and Company
Computer Based Presentations
   Client: Dow Corning Corporation

"We’re also grateful we have willing clients who allow us to push the envelope creatively. If not for them, we wouldn’t have had as many great pieces to submit this year. The fact that our peers and colleagues recognize us for our creativity and execution increases the value of our awards tenfold," said Klingensmith. "As an agency, we continue to expand our horizons of creativity. Being acknowledged by the BMA is another indication that we’re on the right track."

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