Scot Forge is the premier provider of high-quality forging solutions for a variety of industries. But its brand is built on much more than equipment and processes. It's also about the heroic employees who make it all happen. Because as a 100% ESOP company, every employee is also an owner—and takes a personal interest in making sure customers' needs are fulfilled. So when Scot Forge embarked on an ambitious redesign of its website with Slack and Company, we knew we had an opportunity to highlight the company's unique spirit via an introductory video. Reflecting the personality and employee-ownership of Scot Forge, the video uses a cross-section of sales and shop-floor employees to tell the story.