XIAMETER
Establishing a brand based on ease and simplicity [ + expand for details ] [ - collapse details ]

As the XIAMETER® brand from Dow Corning began to evolve its self-service ordering platform for standard silicone products, our challenge was clear: Refresh the branding campaign we'd created to emphasize several aspects of the Web-based sales platform that resonated most strongly with customers. To that end, we updated the ad program to address benefits such as ordering flexibility, inventory optimization and cash flow management, while retaining the look and feel of the program which included simple line drawings and extensive use of the XIAMETER orange color.

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