Our nation’s infrastructure is in dire need of repair and rebuilding. Dire States is a CASE-sponsored tour to help raise awareness, interest and investment around this topic. Fronted by an infrastructure expert, Dan McNichol, and his rusty 1949 Hudson—a metaphor for the age and condition of America's systems—the grassroots tour is making several stops at CASE dealerships across the country to bring together politicians, contractors and decision makers who can spur change at the local level. The tour has been publicly promoted online via DireStates.com and social media channels, as well as print ads in select industry publications, PR outreach and event appearances. Select dealers received direct mailers explaining the benefits of hosting an event (infrastructure projects = construction work = equipment sales), and event kits (signage, invites, agenda, etc.) were made readily available for participating dealers.