Edwards Wildman
New name, look and feel for international law firm [ + expand for details ] [ - collapse details ]

International law firms Wildman, Harrold, Allen & Dixon LLP and Edwards Angell Palmer & Dodge LLP were merging, and they needed a new brand. Giving the legal powerhouse a new name—Edwards Wildman—we honored both the legacies of the past and the firms’ desire to move forward, to embrace a more modern and transformative identity. We also crafted a new brand essence for the firm that captured their true differentiation—their ability to solve real business problems, not just address legal challenges for a business. Simply stated as “business-minded,” this platform would serve as the foundation for all messaging and communications to come. Finally, we helped Edwards Wildman spread the word, crafting a new logo and identity, outlining a complete VIS for the new brand, refreshing their existing website, creating print and online ads, as well as an email template.

Logo

Edwards Wildman logo

Signage

Edwards Wildman signage

Brand guidelines

Edwards Wildman

Print advertising

Edwards Wildman logo

Website

Edwards Wildman website

Trifold brochure

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Brochure

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