It's all about moving the needle. Raising hands. Getting the appointment. And ultimately, getting the contract or making the sale. Our demand generation capabilities bring together everything you need to succeed.
Generating profitable demand for clients means finding highly qualified leads and winning response—and we make it happen with the full range of lead generation and nurture strategies and tactics, from initial development of personas and nurture paths, to content audits and strategy, to b2b marketing campaign planning, creative execution, campaign programming, measurement and optimization. All the while, aligning our nurture stream with sales collateral and messages that resonate throughout the buyer’s journey. Whether a limited direct response program or an ongoing cross-channel program, we bring together all the pieces to inspire action and maximize ROI.
You are incredibly knowledgeable about your customers and prospects. After all, you spend most of your day thinking about what they want and need. What we help you do is take the knowledge you already have, then probe your customers and prospects further, add competitive information, pull out the richest nuggets of information and discover any gaps.
In everything from online pre-roll video and rich-media banners to page takeovers and paid sponsorships, to more traditional tactics such as print, cable spots and environmental ads in airports, we develop creative, cut-through b2b advertising to fill an essential role in demand generation—helping to spark the initial awareness and interest that sets prospects down the purchase path.
Even before your prospects enter the purchase cycle, they're visiting your site, reading blogs, conversing in LinkedIn groups, chatting with colleagues—you name it. So knowing how to craft their digital experiences is more critical than ever. Our b2b digital marketing team focuses on interactive and online channels, both common and developing, to make sure your customers and prospects experience your brand in a consistent and effective way.
As digital marketers, the web is at the core of nearly everything we do. From simple HTML emails and landing pages to microsites and global corporate web presences, we have the digital designers, programmers and problem-solvers ready to architect and deliver web solutions that address your unique b2b digital marketing challenges. All of our web-based solutions are mobile-first and user experience-focused to ensure that you maximize your digital opportunities for every user need and environment.
Developing a user-tuned website only gets you part of the way there. Which is why we provide comprehensive SEO and SEM services to ensure your online presence draws views and engagement, from initial keyword audits to paid-search strategy, placement and measurement, to ongoing optimization of your online properties for maximum organic reach.
If you thought social channels were only for consumer marketers, think again. Today's business buyers are connected to social media like never before—researching brands and products, finding objective third-party recommendations, reading blog posts, participating in discussion boards and so much more. Our b2b digital marketing team specializes in crafting social media strategies and tactics to help clients take advantage of all the opportunities.
As more b2b commerce migrates to online serve-yourself venues, we have embedded established digital commerce firm AlphaZeta Interactive within our premises to provide e-commerce services to Slack clients. As an EPiServer Premium Solution Partner, AlphaZeta's specialties include CMS and commerce consulting, planning and upgrades, along with demand-gen support to increase adoption and usage of systems already in place.
Building off of almost three decades of demand-generation experience, we use marketing automation software as the backbone of many of our b2b lead generation programs. Even though we're platform-agnostic, our marketing automation credentials run deep. For starters, we're a Gold Certified Oracle/Eloqua partner, and also work with many other MA systems, including SFDC's Pardot, Marketo, IBM's SilverPop, Netsuite, Aprimo, Adobe Experience Manager and others. Employing our three-phase approach, we've developed several successful b2b marketing automation programs that have yielded outstanding results for clients including Red Prairie, Nuveen, Gates, and Dow Corning, to name a few.
Compelling infotainment videos. Infographics. White papers. Flipbooks. Even feature-length documentaries. Drawing on deep in-house experience and key third-party affiliations—ranging from journalists with specialized backgrounds to troupes and individuals that specialize in creating comedic video content—we're well equipped to develop a wide range of b2b content marketing solutions. From strategy to story and from execution to measurement, we've turned the art of communicating with your customers and prospects without selling into an art form.
All too often, the sales teams and marketing functions exist in separate silos—creating a disconnect that ultimately reduces the effectiveness of both functions. We help b2b marketers bridge the gap, developing everything from sales training programs to the collateral, interactive demos, presentations and other essential support materials.
No matter how the Internet evolves or how real-time digital communications become, nothing will ever replace the power of a handshake or in-person demo at a tradeshow. That's why we're always looking for ways to make those face-to-face meetings more meaningful and memorable. Our team has plenty of experience in developing successful industry events, sales meetings and trade show appearances for b2b marketers from start to finish. With carefully scripted programs to generate interest and drive booth traffic, engaging in-booth activities, and post-show programs to keep highly qualified leads moving down the purchase path, we help clients get more return from every in-person opportunity.
Moving prospects to raise their hands and respond to offers via highly targeted communications. It's a core part of b2b lead generation, and we make it happen with a full range of services, from list selection to offer testing, creative development to tracking, analysis and refinement. Whether it's a series of targeted emails with motivational offers leading to a landing page, or a highly engaging dimensional mailer that cuts through the marketing clutter, all our solutions are fine-tuned to generate maximum return on your direct marketing investment.
Our b2b public relations approach is to gain a deep understanding of our clients, their businesses, and their marketing objectives and strategies so that we can tell a compelling story about them. Rather than choosing PR as an a-la-carte option or defining it solely as press outreach, we determine how and where public relations can work for each client as part of their larger integrated communications strategies. Our PR team works closely with other agency disciplines, from account to creative to direct response, to develop truly integrated plans that drive measurable business results. For example, for one recent client, we worked with our WPI agency partners to create buzz across the world for a series of regional trade shows and events.