Everything starts with a good strategic platform and plan. Create is where we roll up our sleeves, plan things out, then get to work making things that turn heads and raise hands. Together, we’ll figure out the best way to reach your buyers where they live in ways that will get their minds racing.
Our brand platform and planning process starts off with defining a differentiated position for your brand.
From engineering buyer personas, brand values, attributes and differentiators to building brand identity systems—including name, logo and brand architecture—to creating messaging maps and strategies across multiple media platforms, as well as internal training plans to help employees understand and embrace the brand, there’s no end to the ways we can help you reach your destination.
B2B buyers are self-directed and typically over two-thirds of the way through their buying process before they will contact you directly. They visit your site, they read blogs, they talk with peers, and more.
From top-of-funnel awareness content and touchpoint strategies to bottom-of-funnel converting offers, we align your products and services with the desired solutions sought by your prospects—with a resulting increase in conversions adding additional revenue to your bottom line.
Our creative planning process is all about using the insights we’ve gained through our discovery activities to create a “big idea” that breaks through and connects with your buyers on a personal, emotive level while also connecting on a rational, action-inspiring level that positively affects your brand and demand outcomes.
We fashion thoughtful communication touchpoint plans designed to surround your customers with your message through the right paid, earned, owned and shared media channels. We seek out the best opportunities for your specific challenge—whether that’s traditional print, digital, or anything in between.
Rubber, meet road. Once the B2B plan strategy is approved, we go into production design and execution of the tactics that best fit your unique plan across both physical and digital mediums. As an integrated brand/demand agency, this can and often does include a wide variety of tactics such as websites, videos, trade show booth design, advertising and marketing automation program builds.
© 2019 Slack and Company, LLC