Slack and Company Takes Home 10 Awards at Chicago BMA 2015 Towers

Slack and Company Takes Home 10 Awards at Chicago BMA 2015 Towers

Slack and Company | February 4, 2016

CHICAGO, February 4, 2016—Slack and Company's showing at this year's Chicago BMA Tower Awards proves that there's a lot more to integrated b2b "advertising" than merely ads. The agency picked up 10 awards—the second highest tally in the competition—for a body of creative work spanning areas such as digital marketing, sales enablement, trade show programs, dimensional mailers, direct reponse programs, marketing activation and, yes, print ads.

2015 Tower Awards

Slack's 2015 winners represent a cross-section of agency clients including Gates Corporation, General Electric, Ingredion and Cascades. "Once again we're thrilled to be recognized for creative and strategic work not only for a variety of clients, but also across a range of tactics and media," said Slack Chief Creative Officer Ron Klingensmith.

The annual Tower Awards competition is presented by the Chicago Chapter of the Business Marketing Association (BMA) to recognize exceptional business-to-business marketing campaigns. This year’s competition was judged by a mix of leading marketing professionals from around the U.S.

Here’s the rundown of this year's wins:

 

Gold Tower Award winners

 

Sales Enablement Tools - Product or Service Demo (online, video or presentation)
Client: GE Transportation
Title: GE RM&D Center Launch

 

Silver Tower Award winners

 

Corporate Communications - Corporate Branding Campaign
Client: Ingredion
Title: "Launching Ingredion Idea Labs"

 

Digital Advertising - Banner ads and landing page - Campaign
Client: Cascades
Title: Cascades Tandem+ Launch

 

Other Digital Marketing Tools – PPT, Keynote or Prezi presentations
Client: GE Transportation
Title: GE RailConnect 360 Prezi

 

Marketing Activation – New Product Launch
Client: Gates Corporation
Title: "The Yellow Knows" Well Completion

 

Face-to-Face Marketing – Trade Show Exhibit (between 500 – 2,500 Sq. Ft.)
Client: Ingredion
Title: The IFT 2015 Experience

 

Direct Response Marketing - Dimensional Mailer – Single piece
Client: Gates Corporation
Title: "The Yellow Knows" Well Completion mailer

 

Bronze Tower Award winners

Direct Response Marketing - Dimensional Mailer – Single piece
Client: Gates Corporation
Title: Predator V-Belt mailer

 

Agency Promotion Material – Advertising, Print or Online
Client: Slack and Company
Title: “Connectedness” print ad series

 

Sales Enablement Tools - Posters
Client: Ingredion
Title: "31 Things To Do With Starch" Poster/Ad Insert

 

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