How to achieve omnipresence in the B2B buyer journey

How to achieve omnipresence in the B2B buyer journey

Slack and Company | June 15, 2017

B2B buyers own the buy cycle. If you're going to drive sales-ready leads efficiently and consistently, you'll need to know when, where and how to reach them—throughout their buyer journey. Without that, you'll soon find your marketing ROI starting to suffer.

You need omnipresence. That's a pretty tall order but a strong brand and an agile demand gen strategy, all working in tandem, will put you well on your way.

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