XIAMETER
Introducing silicone advantages to emerging markets [ + expand for details ] [ - collapse details ]

The industry-first XIAMETER® brand from Dow Corning brings extra convenience and cost-effectiveness for purchasers of standard silicones. To help prospects in emerging markets understand the extreme versatility and value of using silicone materials in their products, we created a series of short educational videos. Shown online, as well as in meetings and one-to-one presentations, the videos are customized for several vertical markets including automotive, solar, health and beauty, and electric power transmission. The videos open with a brief overview of silicones, then go into the details of their use in specific markets, closing with a call to action that invites viewers to learn more at the XIAMETER brand website.

Silicone educational video

Awards:

Award Award Award Award Award