Western Global

Breathing life into Western Global’s robotic refueling ARM

 

Challenge

Our goal was to create a high-impact video of the state-of-the-art robotic refueling ARM—created by leading fuel handling and storage solutions provider Western Global and its technology partner, Machinery Automation and Robotics (MAR)—with the aim of demonstrating its ability to drive efficiency for mining customers throughout Australia and beyond.

Insight

Knowing that the unmanned nature of this robotic ARM was the key to its success, we wanted to create a sense of contrast by giving viewers an intimate look at the innovative vision-sensing and detection technology at work. Using interesting perspectives, unique angles and high-quality drone footage, customers were able to get up close and personal with the cutting-edge technology, so they could better understand how it might benefit their business.

Outcome

The video was featured at Exponor—a key industry tradeshow in Chile—on Western Global’s Vimeo page and in countless sales meetings, and has been very well received. Western Global’s technology partner MAR has even re-appropriated the video for their own promotional needs.

MAR Video