A global leader in commercial real estate, JLL wanted to make it easier for its sales team to demonstrate the value of its brand new, highly complex portfolio management technology—without requiring the lead product expert to be in the room for every meeting.
Our strategy was to create a video that would take a highly experiential ‘product demo’ approach to illustrate how PortfolioCommand works. The goal was to use the video to walk the viewer through various dashboards, data and functionality so that the audience could better understand the technology.
Our solution incorporated a mix of motion graphic treatments, taking viewers deep into the technology so they might see how PortfolioCommand could work for them and the value it might offer to their business.
The video received rave reviews across the organization. In fact, other business units have requested videos in the same style, praising the video as the standard to which new product videos should be held.