ITT/Goulds Pumps
Bringing home the woes of low water pressure
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Goulds Pumps, an ITT brand, needed to generate consumer interest in its Constant Pressure Pump (a fix for the problem of spotty, inconsistent water pressure in the home) to drive demand for local plumbing professionals and distributors.

We created a pilot campaign involving multiple channels. Online pre-roll video, TV and radio spots, social media and guerrilla events all drove the consumers to a microsite we created, where they could learn more about the product, register for a sweepstakes and find a plumbing professional for a quote on installation.

In this radio spot we learn how low water pressure can lead to family friction—and what to do about it.

Radio spot