In 2012, more than any other year, the kickoff of Gates annual sales conference had to have something special to take it to the next level. The conference, ELEVATE—Rising Together, personified an unprecedented business transformation Gates was about to undertake. Slack and Company’s rousing opening video supported the idea as a trek, a team journey to peak performance.
A cover of U2’s song, Elevation, provided the base for edgy, tightly edited footage of a performing band, extreme climbers and inspirational keywords throughout 3-1/2 minutes that built to an unforgettable crescendo. Our audience was left inspired to reach higher, to take the initiative, to believe in the purpose of powering progress together to the ultimate goal.