Playing off the pains of a jammed shredder
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Slack and Company has produced several radio spots for the world’s first Jam Proof shredders over three years. The first year’s spots let the audience know that these new paper shredders were truly jam-proof, focusing on innovative features built into the machines, as well as the benefits they bring to consumers. The next year, we recorded a new spot, taking a more lighthearted tone while driving home the point that these shredders are tough, durable and impossible to jam. Because research showed overwhelmingly positive reviews of the shredders, for the next year’s campaign we produced another spot, highlighting quotes from customers delighted to own a shredder that does exactly what it promises.

Radio spot


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