Business Marketing Association
Unleashing the excitement for an annual conference [ + expand for details ] [ - collapse details ]

Slack and Company produced what literally turned out to be a breakthrough video for the 2011 International BMA Conference, personifying its theme, “Unleash.” Each year, the Business Marketing Association’s deep connections, insights and knowledge are showcased to benefit business marketers with a wide array of high-profile keynote speakers and networking events, plus powerful demonstrations of the latest technologies and tactics. The striking and thought-provoking film compels viewers to consider what’s holding them back in their jobs today—from complacency and status quo to budgets and bureaucracies. The key message presents a definitive answer to the challenge: Rather than be held back, unleash your creativity, expertise, purpose and passion to achieve better sales, marketing, brand and company performance.

Conference kick-off video