Apartments.com
Kicking off a new campaign for internal teams [ + expand for details ] [ - collapse details ]

To help introduce and generate excitement for the new integrated campaign for Apartments.com, we created a launch video that covers the program's approach for building awareness and driving website visits from both renters and the property managers who make or influence decisions about where to advertise. Set to an upbeat music track, the kinetic type and graphics explain and celebrate the creative and reveal the underlying strategy behind the new campaign, including information about its reach into key audiences. Kicking off an annual sales summit meeting, the short video got internal staff pumped up about the new program—and its potential to bring even more business to Apartments.com.

Launch video

Awards:

Award Award Award Award