A successful global ad campaign works across regions and languages. As we developed Ingredion’s brand activation campaign for online and print, the goal was to enable customization within a framework.
To fully promote our brand messages, we created a two-pronged campaign for the food and beverage marketplace, to which Ingredion provides sweetness, texture and nutrition ingredient solutions in beverage, dairy, bakery, savory and confectionery. One approach demonstrates Ingredion’s ability to help manufacturers stay ahead of consumer trends. The other showcased Ingredion’s capabilities in the food and beverage verticals.
The visuals stand out; the headlines and copy tell a benefit story. Each ad is completely customizable, from the age and ethnic background of the consumer shown to the types of food and icons representing Ingredion’s capabilities. Research shows their effectiveness, and they are being used in every region around the world.