The Ingredion brand was launched in North America at IFT (Institute of Food Technologists) 2012. Slack and Company helped create a brand-new booth to support the brand message of innovation.
The booth portrayed Ingredion as a modern, trend-spotting, innovative ingredient solutions company. The top signage featured Ingredion—and the side signage made the connection to Corn Products and National Starch. A nine-screen video wall played several videos, including one that visualized the two legacy company names combining into one.