GE Power Generation
Inspiring turbine operators to take advantage of new Predictivity™ offerings [ + expand for details ] [ - collapse details ]


Challenge

In 2012, GE introduced the idea of the "Industrial Internet," a vision for a world that connects machines, people and data to eliminate waste, avoid unplanned downtime and take operational efficiency to a new level. As part of this effort, GE Power Generation Services (PGS) developed two new offerings for upgrading and optimizing GE gas turbines: FlexEfficiency Advantage for F-Series turbines, and LifeMax Advantage for B/E-Class turbines.

GE PGS was launching these services to Asia and the Middle East in fall 2013, and they were planning a major presence at POWER-GEN Asia plus private customer events throughout Asia and the Middle East. They wanted a compelling experience at the trade show, plus modular, interactive elements that could be repurposed at their more intimate private events.

Insight

Through our research, we revealed that companies that generate power care about six basic things: turbine availability, reliability, emissions, efficiency, flexibility and output. Depending on their applications, they prioritize some of these goals over others, and there are tradeoffs in doing so. FlexEfficiency Advantage and LifeMax Advantage let customers customize their solution by choosing from a range of different software and hardware options.

This lead us our theme—“Gain an Advantage,” which played off the product names to demonstrate these solutions give customers the ultimate advantage for “powering ahead” to meet their goals.

In order to really bring the flexibility story to life, we created an app for the GE product experts to demonstrate the customizability of FlexEfficiency and LifeMax Advantage based on a customers specific needs. Users first selected their turbine type, and then they adjusted the 6 key drivers on a spider graph to show the priority of their goals. Each driver had three pieces of content, ranging from product videos to case studies to fact sheets and contact capturing module that tied directly in to their customer lead database.

Outcome

The power generation market in Asia and the Middle East is not large, in terms of number of companies. But each one has huge buying power. The majority of the big players that GE wanted to engage came either to POWER-Gen Asia or to a GE private event, and executives report that the interactive and modular nature of the elements we created were pivotal in helping customers understand the power of partnering with GE.

Print ad

Power Generation print ad

Website

06GE_PGSweb_1.png 06GE_PGSweb_2.png 06GE_PGSweb_3.png 06GE_PGSweb_4.png 06GE_PGSweb_5.png 06GE_PGSweb_6.png

06GE_PGSweb_1.png

06GE_PGSweb_2.png

06GE_PGSweb_3.png

06GE_PGSweb_4.png

06GE_PGSweb_5.png

06GE_PGSweb_6.png

Save the Date emails

02GE_Email_1.jpg 02GE_Email_2.jpg 02GE_Email_3.jpg

02GE_Email_1.jpg

02GE_Email_2.jpg

02GE_Email_3.jpg

Trade show booth

07GE_PGSbooth_1.jpg 07GE_PGSbooth_2.jpg 07GE_PGSbooth_3.jpg 07GE_PGSbooth_4.jpg

07GE_PGSbooth_1.jpg

07GE_PGSbooth_2.jpg

07GE_PGSbooth_3.jpg

07GE_PGSbooth_4.jpg

Interactive app

click image to view app

GE Predictivity interactive app

Brochure

Solution Brief brochures