The Business Marketing Association’s annual conference attracts more than 650 business marketers from 300+ organizations from 31 states and 10 countries, making it the world’s single largest annual b-to-b marketing conference. Slack and Company’s long history of leadership in making it a most memorable event was evident in the authoring and execution of “Grow.”
Our efforts compellingly communicated the opportunity in the challenge attendees face: making their business grow. Utilizing the “o” in the word“grow”as a “power button,” our branded logo approach was only the start. From the opening animated video right through to ads, badges, signs and programs, our theme reinforced the excitement of powering up business growth.