PharMEDium
Standing out from the me-too pharma pack [ + expand for details ] [ - collapse details ]

PharMEDium, a provider of sterile compounding pharmaceutical admixtures, was launching new services at a rate of one per month and needed to make customers and prospects aware of them and their benefits. In keeping with the look and feel and customer benefit–oriented messaging in print ads we’d already produced for PharMEDium, we developed a serial direct mail campaign featuring these postcards, to generate demand for the new services.

Postcard campaign

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