GE Predictivity
Launching a new brand, defining a new category for GE [ + expand for details ] [ - collapse details ]

In 2012, GE introduced the idea of the "Industrial Internet,” the company's vision for a more connected industrial world where productivity thrives. A burgeoning new category, GE needed a way to differentiate its own software offerings for this space from competitors and connect them across their business with a common and compelling brand. What did it look like? And how did it sound? Take a look (we predict you’ll like what you see).

Bringing Predictivity to GE’s businesses

The response to Predictivity at a corporate level was off the rails. To keep the momentum going, GE wanted to bring the new brand to each of its businesses in a unique and powerful way. Starting with GE Rail and its Predictivity solution RailConnect 360, we let the walls do the talking—immersing visitors in a rich story as they moved around the group’s new offices in downtown Chicago. The result was a dynamic diary of a day in the life of a locomotive, told in a way that only GE can. Want to see how we did it? Alllllll aboard!