Reading the landscape. Connecting the dots. And integrating all the factors into a well-honed plan. At Slack, we collaborate closely with you analyze your b2b marketing opportunities and chart the shortest, most efficient path forward.
Extending well beyond the confines of most business-to-business marketing communications agencies, we're also capable of providing market sizing and market development services to clients, drawing on proprietary industry databases including Hoover's and others. For one large industrial client moving from a traditional product focus to a more customer-centric end-market focus, we are conducting market studies and helping prioritize new end-market entry and investment—work previously conducted by McKinsey.
Our holistic approach to b2b marketing strategy starts by understanding the entire buying process—charting the journey from unawareness to understanding to motivation and ultimately to loyalty. At every step along the way, we develop a plan that maximizes impact and effectiveness in the most cost-efficient way possible.
Innovative, thoughtful business advertising media plans require a thorough understanding of how and where your customers and prospects can be found and where they look for information. Our team, which has both domestic and global marketing expertise, seeks out the best opportunities for your specific challenge. Whether that’s traditional print, advanced digital, or a combination of tactics, we find the most appropriate ways to surround your customers with your message, and where we can get them to act.
Measuring the return on your b2b marketing strategies used to be a highly imprecise science. Now using the latest tools and technologies, it's possible to prove the value and use the findings to continually iterate your tactics to surpass previous benchmarks. At Slack, we work to build this feedback loop into every integrated program we create.
More than ever, marketing strategy is inseparable from business strategy. Which is why we consult with many business 2 business companies to help them sort out, prioritize and attach action plans to their biggest strategic challenges—including identifying high-impact trends and growth opportunities, clarifying business unit strategies, addressing sales and channel issues, and engaging with external stakeholders.