GE Predictivity
Launching a new brand, defining a new category for GE [ + expand for details ] [ - collapse details ]

In 2012, GE introduced the idea of the "Industrial Internet,” the company's vision for a more connected industrial world where productivity thrives. A burgeoning new category, GE needed a way to differentiate its own software offerings for this space from competitors and connect them across their business with a common and compelling brand. What did it look like? And how did it sound? Take a look (we predict you’ll like what you see).