Senior Digital Strategist

Senior Digital Strategist

The Senior Digital Strategist is tasked with assisting the growth of the Digital Strategy department through participating in new business pitches, authoring thought-leadership articles, and ensuring the agency remains innovative and integrated in its digital strategy department. The Senior Digital Strategist calls on their vast range of digital experience in order to manage and assist with the development and delivery of client and agency digital projects. The Senior Digital Strategist supports the Director of Digital Strategy in educating clients and internal staff on the latest trends, tips, and tactics for effective digital marketing. Additionally, the Senior Digital Strategist participates, where appropriate, in speaking engagements that emphasize the agency’s leadership role in the B2B digital marketing category.

Principal accountabilities

In addition to following agency policies and procedures, principal accountabilities include, but are not limited to:

Interpersonal

  • Exhibits a strong client-service mentality with both internal (account and creative services) and external clients.
  • Establishes sound and effective working relationships internally with client team members and with client.
  • Establishes sound and effective working relationships and resolves conflicts or roadblocks to either the relationship or the completion of assigned projects.
  • Collaborates with and mentors campaign managers to ensure internal procedures are properly carried out.

Subject-matter expertise

  • Manage multiple complex digital marketing development projects at once, serving both in an oversight and hands-on role as needed.
  • Serve as digital marketing SME on current client calls and prospective new business opportunities.
  • Provide sound digital analysis and recommendations to agency and clients based on creative observations and problem solving in a variety of digital sub-topics such as UX and systems integration.
  • Develop and deliver company and client presentations to ensure a broader and more in-depth understanding of digital.
  • Stay up-to-date on and advise clients of the latest trends and developments in digital marketing.
  • Provide consultative digital strategy to client teams and assist in growing the agency’s digital practice.
  • Participate in public speaking opportunities that will promote the agency’s digital expertise and reputation.

Reports to

Director of Digital Strategy

Project management

  • Effectively prioritizes and successfully handles many tasks simultaneously.
  • Ensures that deliverables are technically sound and effective.
  • Assures creative implementation is consistent with client and brand strategy.
  • Manages project deadlines within established cost and timeframes.
  • Develops accurate cost estimates and project timelines for client and agency projects.

Communicating

  • Consistently uses appropriate style for written and verbal communications.
  • Is persuasive; uses the best communication style for the message and the recipient.
  • Listens to others; is open to new ideas and approaches.
  • Asks relevant questions to collect the necessary information to turn client needs into strategy.
  • Recognizes important and relevant information; shares it appropriately.

Relationship building

  • Builds mutual trust and respect with internal clients, external clients and vendors. Follows through on commitments.
  • Recognizes the achievements and accomplishments of others.
  • Effectively negotiates to accomplish tasks.

Problem solving

  • Maintains composure under high-pressure situations.
  • Explores and considers options before making a decision or recommendation.
  • Exercises resourcefulness; persists in looking for solutions when nothing seems to work.
  • Thinks beyond the obvious to develop innovative solutions that overcome obstacles to getting things done.

Professional development

  • Maintains up-to-date knowledge of developments and trends in digital marketing.
  • Stays abreast of trends and developments in digital technologies and development languages and approaches.
  • Provides periodic updates to both internal and external audience about key developments and trends in digital marketing.
  • Participates regularly in social media channels related to digital marketing and development.

Technical experience qualifications

  • Experience with HTML, CSS, RWD
  • Experience with Flash, Edge and HTML 5
  • Experience developing using 4th gen language(s) and libraries (such as Javascript, jQuery, PHP)
  • Experience developing using 3rd gen language(s) and libraries (such as C, C++, C#, Java)
  • Experience setting up and maintaining a variety of systems in support of development environments and delivery platforms
  • Experience with social media listening platforms (such as Radian6, ScoutLabs)
  • Experience with social media engagement platforms (such as HootSuite, CoTweet, Radian6)
  • Experience with with paid search platforms
  • Experience with web analytics platforms
  • Knowledge of search engine algorithms for both paid and organic search
  • Knowledge of common adserving (particularly rich media) platforms
  • Experience using the Microsoft Office Suite (Word, Excel, PowerPoint)

Preferred qualifications

  • Bachelors Degree in Marketing, Computer Science (or other, unrelated field but with related deep digital experience)
  • Personal blog or portfolio of work emphasizing broad knowledge and experience in digital marketing
  • 5 to 7 years of related experience preferred

Forward your cover letter, resume and a few of your best writing samples to: kelly.dunville@slackandcompany.com

Senior Account Manager

Slack and Company, an award-winning integrated marketing communications agency, seeks a Senior Account Manager with business-to-business agency experience. You've got to be sharp, people- and team-oriented, self-motivated and a proven problem solver who can also see the BIG picture. Having fun is part of the job description, so bring your enthusiasm and zest for doing a great job.

We're passionate about marketing and the clients we work with. We help industry leaders in food and beverage, packaging, social media, telecom, manufacturing, construction, online commerce, technology and more, build strong business brands and generate profitable return on investment. As a member of our staff, you'll enjoy a very competitive benefits package.

What are we looking for?

  • Six to eight years of business-to-business agency experience and a bachelor's degree
  • Competency in client service, strategic thinking, integrated marketing communications and business development
  • Independent worker who can self-direct, solve problems, lead by example and manage expectations
  • Hungry, go-getter approach to life and work
  • Willing to dig in and get the job done for the benefit of the team
  • Ability to multitask on various projects/assignments
  • Superb oral and written communications skills
  • No fear of deadlines
  • Ability to handle monthly billing and manage projects profitably
  • Ability to focus on both the details and the big picture
  • Leadership qualities to inspire team members and clients alike—even in high-stress situations
  • Ability to handle monthly billing and forecasts to manage client accounts profitably
  • General account management experience in the many aspects of marketing and advertising, including media, creative, production, public relations, digital strategy, direct response/direct marketing, market research, strategic planning, branding, face-to-face and measurement. Digital experience is very important

Forward your cover letter, resume and a few of your best writing samples to: kelly.dunville@slackandcompany.com

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