Slack and Company

Branding +
Our branding-centric services cover all phases of brand strategy and development, including research/analysis to define brand values, attributes and differentiators; development of visual identity systems, messaging maps and creative campaign elements; and launching brands in multiple media to internal and external audiences.
Business strategy +
More than ever, marketing strategy is inseparable from business strategy. Which is why we consult with many clients to help them sort out, prioritize and attach action plans to their biggest strategic challenges—including identifying high-impact trends and growth opportunities, clarifying business unit strategies, addressing sales and channel issues, and engaging with external stakeholders.
Creative +
We believe the most effective creative is fueled by insight and strategy. So before we begin concepting, our creatives work closely with our account teams to determine what’s different, important and compelling about our clients’ products or services. The result is our creative roadmap—a document that enables us to produce work that not only builds the brand, but also delivers measurable results.
Customer insight +
You are incredibly knowledgeable about your customers and prospects. After all, you spend most of your day thinking about what they want and need. What we help you do is take the knowledge you already have, then probe your customers and prospects further, add competitive information, pull out the richest nuggets of information and discover any gaps.
Digital strategy +
Even before your prospects enter the sales cycle, they're visiting your site, reading blog reviews, chatting with colleagues—you name it. So knowing how to craft their digital experiences is more critical than ever. Our digital strategy team focuses on interactive and online channels, both common and developing, to make sure your customers and prospects experience your brand in a consistent and effective way.

+ Direct response
Generating profitable demand for clients means winning response—and we make it happen with the full range of direct response strategies, from dimensional mailings to multiphase email response programs, to online video advertising. Our recommendations seek the most efficient way to foster a measurable dialogue with customers and prospects, utilizing message strategies designed to inspire action.
+ Face-to-face
No matter how the Internet evolves or how real-time digital communications become, nothing will ever replace the power of a handshake. That's why we're always looking for ways to make those face-to-face meetings more meaningful and memorable. Our team has plenty of experience in developing successful industry events and sales meetings from start to finish, not to mention a history of exceeding our clients' trade show goals.
+ Global
As a part of Worldwide Partners, Inc., the world’s largest international network of owner-operated advertising and marketing communications companies, we can draw on the capabilities of over 80 advertising agencies located in over 50 countries across the world. WPI's collaborative approach and well-tuned processes make it a standout among independent networks—and can make literally anything in the world possible for Slack clients.
+ Media
Innovative, thoughtful business-to-business media plans require a thorough understanding of how—and where—your customers and prospects look for information. Our team, which has both domestic and international marketing expertise, seeks out the best opportunities for your specific challenge. Whether that’s traditional print or advanced digital, we find the most appropriate ways to surround your customers with your message.
+ Public relations
Our PR approach is to gain a deep understanding of our clients, their businesses, and their marketing objectives and strategies so that we can tell a compelling story about them. Rather than choosing PR as an a-la-carte option or defining it solely as press outreach, we determine how and where public relations can work for each client. Our PR team works closely with other agency disciplines, from account to creative to direct response, to develop truly integrated plans that drive measurable business results.

The shortest
distance from

Broad expertise, for well-focused strategies.

Think bigger.

We're easy to reach.

The shortest distance from

Broad expertise, for well-focused strategies.

Think bigger.

We're easy to reach.

The shortest
distance from